
‘Leadership in a Cross-Cultural Context’
‘Corporate Entrepreneurship and Strategic Leadership’
(General-Management Program)
‘Winning through Innovation’ (Incubator Program)
‘Creating High Performing Teams’
‘Value-Based Sales’ (Sales Effectiveness Program)
‘Branding and Strategic Positioning’
Nationality: Germany
Native Language: German
Training Overview
Delivery Language
English
Bio
DR LAURENZ AWATER
Founder of INNOVA Management Institute (et. in 2003 in Shanghai), Managing Director
China Experience starting in 1985
Strategy and OD Consultant, Leadership Trainer
Industry Experience in Water Engineering, was involved in large Infrastructure Projects in China
15+ years experience in cross-cultural leadership
Ph.D. in Asian Economics
Programs run for Benteler, Kaercher, Wacker Chemicals, MR China, Draexlmaier, ARDEX, Boehler Welding, Heimbach, Fette, Ningbo Preh, Reyher Asia-Pacific, Isovolta, GEA, Turck, Uhlmann, Sika, Continental, Buerkle, Sturm
Facilitator of ‘Leadership for Expat Managers: How to lead local Personnel’ and General-Management Program ‘Corporate Entrepreneurship in China’
Certifications
More than 15 years of experience as professional trainer and management consultant with focus on leadership, entrepreneurship, team and organizational development
The International Profiler
MBTI Step I and II
Executive Coaching (Coaching Australia)
Topics
‘Leadership in a Cross-Cultural Context’
‘Corporate Entrepreneurship and Strategic Leadership’
(General-Management Program)
‘Winning through Innovation’ (Incubator Program)
‘Creating High Performing Teams’
‘Value-Based Sales’ (Sales Effectiveness Program)
‘Branding and Strategic Positioning’
Course Outlines
‘Leadership in a Cross-Cultural Context’
‘Corporate Entrepreneurship and Strategic Leadership’
(General-Management Program)
‘Winning through Innovation’ (Incubator Program)
‘Creating High Performing Teams’
‘Value-Based Sales’ (Sales Effectiveness Program)
‘Branding and Strategic Positioning’
Training Logistics
Delivery Mode: In-person
Locations Covered: Asia, Europe, North America
Case Studies & Additional Info
Testimonials:
Customer Testimonials on the first 2-Day Workshop of CORPORATE ENTREPRENEURSHIP IN CHINA
General-Management Program 2025 (8 Days)
"Attending the first session of the General-Manager program ‘Corporate Entrepreneurship in China’ was a real pleasure. We touched a wide range of highly relevant leadership topics and the deep exchange with the other participants and the coach was truly inspiring. Even for me, after many years in a leadership position, there were still a lot of things to learn and take-aways of immediate, practical use. A particular highlight was the so-called chessboard exercise which allowed us to zoom out and view our professional situation from a 3D perspective and identify the next strategic move to get closer to our desired state. I am very much looking forward to the next session."
General Manager of a foreign-invested service company located in Shanghai
"A truly enriching experience for general managers, great insights conveyed in a wonderful, unconventional and exciting way by Dr. Laurenz Awater. Frameworks are not just introduced but participants are guided through their practical application and receive blueprints and customized support, if needed. I highly recommend this program."
General Manager of a foreign-invested manufacturing enterprise located in Taicang (China)
"The workshop was a truly valuable and enriching experience. The facilitator brought great energy and created an engaging atmosphere right from the start. Complex and abstract topics were broken down into clear, understandable, and directly applicable insights, which made the content both accessible and practical.
What stood out in particular was the facilitator's ability to tailor feedback and input to the specific situations of the participants. This personalized approach led to results that felt highly relevant and immediately useful in our own contexts.
The use of unconventional and activating explanations helped shift perspectives and made theoretical concepts much more tangible. The workshop encouraged reflection and critical thinking, all within a safe and open space where every participant felt comfortable to ask questions and share thoughts freely.
Overall, it was a great workshop that not only delivered valuable knowledge but also inspired deeper reflection and real learning."
General Manager of a foreign-invested manufacturing enterprise located in Kunshan (China)